崗位職責：
1. 長期專注于廣告及品牌策略企劃的工作，聚焦于核心觀點產出、大型方案撰寫及提案；
2. 擁有從理解客戶需求到策略企劃目的介定，從前端市場分析到策略形式制定，從策略觀點產出到推動創意發展，從完成方案撰寫到最后提案等全部工作流程的經驗及能力；
3. 擁有包括調研報告、定位報告、產品推廣、品牌建設、創意策略、公關傳播、數字營銷、終端活動等項目的工作方法及經驗；
4. 深入把握產品的特性，對市場變化、消費者動態、競爭環境有敏銳的洞察力，定期提供必要的資訊。

任職要求：
1. 本科以上學歷,5年以上相關工作經驗，有服務知名品牌、海外客戶策劃經驗優先；
2. 擁有一定提案經驗，具備獨立提案能力；
3. 具備一定項目管理經驗，進行項目流程和成本的管控；
4. 具備良好的溝通能力、協作能力、時間觀念和極強的責任感；
5. 英語聽說讀寫流利。

Responsibilities：

1. Long-term focus on advertising and brand strategy planning, focusing on core opinion output, large-scale solution writing and proposal;

2. Experience and ability in all workflows from understanding customer needs to defining strategic planning goals, from front-end market analysis to strategy form formulation, from strategic perspective output to promoting creative development, from completing project writing to final proposal;

3. Possess working methods and experience of projects including research reports, positioning reports, product promotion, brand building, creative strategies, public relations communications, digital marketing, terminal activities, etc .;

4. Deeply grasp the characteristics of the product, have a keen insight into market changes, consumer dynamics, and the competitive environment, and provide necessary information on a regular basis.

Job requirements：

1. Bachelor degree or above, more than 8 years relevant work experience, experience in serving well-known brand planning is preferred;

2. Have certain proposal experience and ability to independently propose;

3. Have certain project management experience, carry out project process and cost control;

4. Possess good communication ability, collaboration ability, time concept and strong sense of responsibility;

5. Fluent in spoken and written English.

職位類別： 策劃經理

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